Digital art today is perceived and accredited alot differently than once done in the past before with painters and illustrators. In the article written by Megan Garber, she explains the relationship between the Jeff Koon's Balloon Dog (Orange) sculpture that sold for $58.4 million and Michael Green's digital GIF titled Balloon Dog Deflated. Jeff Koon's sculpture was now the most expensive work of art ever sold by the living artist at this point in time. Why would this Balloon Dog sculpture sell for so much money? Purly because art is valued at what ever the highest bidder says it is. This accredited attachment of the Jeff Koon to this sculpture in the year 2021 is not the same accredited attachment digital artist receive when they create their works. Today the digital art museums would be social media where as artists in the past had the chance to expose their paintings in person. Michael Greens digital creation called Balloon Dog Deflated was created by a sequence of 7 digital images blended together to create a moving image called a GIF. This GIF was then uploaded to eBay and sold for $2,000. With no buyers for his GIF Michael Green raised the price to $5,800 and created a detailed description explaining the connection to the original work of art Balloon Dog (Orange). Michael explains in his description how the cycle of his GIF going from inflated to deflated signifies the destruction of the past tradition and the letting go of all the optimism to allow a new tradition starting.
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